Che Guevara

Movie could make ‘Che’ even more chic

MercuryNews.com | 09/29/2004 |

REBEL LEADER’S FACE A SYMBOL THAT SELLS
By Mike Antonucci
Mercury News

“He’s big in Hollywood. He’s an international fashion icon. He’s collectible.
In other words, 37 years after his execution, the enduring image of Marxist guerrilla leader Ernesto ‘Che’ Guevara is of a man with the ideal face for a T-shirt.
Sales of Che-adorned merchandise – including belt buckles, caps, cigarette lighters, cuff links, drink coasters, handbags, key rings, place mats and watches – may get a generous boost from the new movie about the pre-combatant Guevara, ‘The Motorcycle Diaries.’ Robert Redford was an executive producer for the film, which stars Gael Garcia Bernal as Guevara.”
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