At a recent auction held on the Labor day weekend, Morphy Auctions (now owned by Diamond Galleries), broke records, notching up over $2,000,000 in sales.
Some of the highlights included advertising signage, on which
“Morphy Labor-Day Auction Brings Record $2 Million
By Ina Steiner
September 26, 2005
…The opening session on September 1, featured antique advertising, soda fountain, apothecary and barber shop items, jukeboxes and coin-ops. A 1950s “Serve Yourself” light-up Coca-Cola fountain sign with original etched glass, in near-mint condition, dashed its $300-500 estimate to bring $4,400 (all prices quoted are inclusive of 10 percent buyer’s premium, 20 percent on Internet purchases). A 21-inch wide, two-sided, oval leaded-glass sign advertising Edison Light Co. shed light on its rarity by selling for $5,500, more than four times its high estimate.
An 18.5 x 24.5-inch embossed tin litho sign for Kabo Corsets, estimated at $5,000-7,000, cinched a winning bid of $11,000.”