According to the Movie Marketing Blog:
Kinsey’ Protesters Become Inadvertent Marketers for the Film
Quote:
“According to Variety, a conservative backlash is brewing over this Friday’s upcoming release of ‘Kinsey,’ the biopic about the famed sex researcher.
…Protests from conservatives will only make these people MORE EAGER to find out just what all the fuss is about. In fact, take a look at the free publicity they’ve generated. It looks like a movie marketing goldmine to me…”
Did it work? According to the numbers on Yahoo! Movies for the Nov 19 – 21 weekend:
Kinsey – $577,721, total for 2 weeks: $826,679, although that’s only 36 theatres (compared to 3017 theatres for last weekends’ number 1, National Treasure which pulled down $35,142,554). The numbers look pretty good – a $16,000 average per theatre compared to National Treasures average of $11,600.
Also from Yahoo! Movies the critics gave the movie an average of A- (based on 6 reviews), while the Yahoo! users gave it a B (based on 193 reviews).
The Yahoo! synopsis:
“Liam Neeson stars as Kinsey, who in 1948 irrevocably changed American culture and created a media sensation with his book “Sexual Behavior in the Human Male.” Asking thousands of people about the most intimate aspects of their lives, Kinsey lifted the weight of doubt and shame from a society in which sex was hidden, and knowledge was dangerous. His work sparked one of the most intense cultural debates of the past century – a debate that rages on today.”
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