Does Whatever a Spider (and a C.E.O.) Can
The New York Times > Movies >
By ROBERT LEVINE
Published: June 27, 2004
LOS ANGELES
“WHEN the novelist Michael Chabon agreed to try his hand at writing ‘Spider-Man 2,’ he came here to meet with Avi Arad, the chairman and chief executive of Marvel Studios. He assumed he would encounter a hard-headed businessman – Mr. Arad is, after all, the reigning king of the popcorn blockbuster. His first seven films at Marvel opened at No. 1. The two ‘X-Men’ movies combined grossed just over $675 million internationally, while ‘Spider-Man’ took in $806.7 million.”







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