Eisneer and Topps Chart a New Course

Does Bazooka Joe have star power?
Former Disney CEO wants to put the ’50s icon into movies, TV, etc.

November 7, 2007
By David Lieberman
USA Today

“NEW YORK — Don’t choke on your bubble gum when you hear what former Walt Disney chief executive Michael Eisner has in mind for Topps, the 69-year-old trading card and candy company just acquired for $385 million by a consortium he led.

Eisner wants Topps to create a movie, TV, Internet and publishing franchise around Bazooka Joe, the eye-patch-wearing kid who was introduced in 1953 on the waxy comics that wrap Topps’ Bazooka bubble gum.”

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Since Topps Chewing Gum was founded in 1938, the company — now known as Topps — has become an international force in candy, trading cards and memorabilia.

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