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“A new record for Rolex watches sold in auction was set at Wednesday’s “Important Watches” sale of Sotheby’s in New York City, the international auction house said.
A Rolex stainless steel Oyster Cosmograph Daytona went for $505,000 to a private bidder (all prices include buyer’s premium). It was a new record for a Rolex Daytona and the second-highest price achieved in auction for any Rolex watch.”