Last Updated on 9/18/2004 by bidz

Some Action Figures Are Meant to Be Seen, Not Smashed

The New York Times
Published: September 19, 2004

“Adults have become more frequent buyers of action figures. Last year, overall sales of figures and accessories hit $1.2 billion, according to NPD Group, which conducts market research for various industries. But the group’s surveys show that 20 percent of customers are 18 and above – and that they are buying them for themselves, not for their children.”

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