The New York Times > Automobiles > Autos on Monday/ Collecting
By MICHAEL POLLAK
Published: November 15, 2004
“For many East Coast families, the traditions of Thanksgiving Day once included a trip to the local Hess gasoline station to buy the latest in the company’s series of toy trucks.
…Despite being produced in large quantities, Hess trucks are hot collectibles; even recent models sell at a premium. The earliest toys, though, have been investment-grade collectibles: that $1.29 tanker truck from 1964 now has a catalog value of $3,000, as does the 1966 ocean tanker. The 1967 tanker truck, which came in a velvet-lined box, is considered the rarest regular model and is listed at $3,500.”