Homies sweet Homies

BY ROBERT TAYLOR
Knight Ridder Newspapers
07/26/2004

“WALNUT CREEK, Calif. – (KRT) – David Gonzales’ empire was born in a gumball machine. Five years ago, his Homie characters – urban caricatures with names such as Smiley, Spooky and Chula – turned up in clear plastic spheres in grocery store vending machines across the country. Since then, more than 100 million have been sold for 50 cents apiece, with a penny going back to Gonzales.
“Kids love urban, because urban is cool,” he says.
Apparently urban is hot as well as cool: Breiter expects the expanded line of the Mijos action figures, along with their line of little clothes, to generate several million dollars in sales by the end of next year.”

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