Last Updated on 3/18/2005 by bidz

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Apple iTunes plays band promo card

Macworld UK
By Macworld staff
Friday – March 18, 2005

“Apple and the music industry are engaged in a new marketing initiative – collectible iTunes cards.

Introduced at the South by Southwest Music Conference and Festival in Texas this week, the iTunes Custom Cards are prepaid, numbered limited edition cards featuring original artwork and codes to download music form more than 200 specified artists at this point.”

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