Millions Spent on Star Wars Memorabilia

Apr 9, 2005 | Collectibles | 0 comments

Star Wars Memorabilia…but is it Really “Collectible”? Expert Says: “Buyer Beware!” – The Official Price Guide to Star Wars Memorabilia

The following press release promotes Jeremy Beckett’s new book on Star Wars collectibles:

Author and Star Wars collecting expert Jeremy Beckett cautions buyers about the latest wave of Star Wars memorabilia, in advance of the release of the film “Revenge of the Sith“. What is “collectible” and what is not?

(PRWEB) April 9, 2005 — Collecting Star Wars memorabilia is hot! The five previous Star Wars movies have generated $9 billion in merchandising sales, almost triple the $3.4 billion hauled in at the box office. Now an array of action figures, video games, battle vehicles, puzzles, and more is being rolled out through stores such as Walmart and Target in advance of the release of Star Wars: Episode III The Revenge of the Sith, the eagerly anticipated third film in the trilogy of Star Wars prequels. With merchandise often touted as “collectibles”, both die-hard fans and treasure-hunters are lured to buy in the belief that these items will someday have values far greater than their purchase prices.

Not so, says expert Jeremy Beckett, author of The Official Price Guide to Star Wars Memorabilia, (Random House/House of Collectibles, 4/12/05, 5th ed). Beckett owns one of the largest Star Wars memorabilia collections in the world, numbering over 4,000 toys, comics, audio/video, promotional items and original movie props. While the figures, posters, books and toys associated with the films can be very valuable, and the already huge and enthusiastic collecting base will no doubt grow with this latest film, the future value of the new wave of merchandise is anything but assured.

“One mistake that is commonly made during these toy launches is that anything with ‘Star Wars’ on it is a collectible, and will become valuable in the future”, states Beckett. “The sad fact is that there are millions of people squirreling these toys away for a rainy day, but the truth is that with hundreds of thousands of each toy being mass produced in the Far East none of them are going to be truly rare.”

Many buyers eagerly search for production errors, such as a figure with an arm on backwards or holding the wrong weapon. But unlike the world of coin collecting where minting errors can command soaring values, Beckett sees it differently. “With millions of action figures a day being produced on lines staffed by people who don’t have a clue about what they are making, production errors are sure to creep in. Even if a mere 1% of action figures had a mistake, then simple math tells us that there will be tens of thousands of goofs that are only worth the sticker price.”

” If I was going to put some of the Revenge of the Sith toys aside and keep them preserved for future investment it would be the 12″ dolls. The latest additions, all taken from Episode 3, are very special – with more detailing this year than at any time before. These aren’t aimed at children but the doll collecting market which has a long history and high standards,” Beckett counsels. He notes that there are some interesting toy variations showing up in the marketplace, such as one figure in particular, the Royal Guard (III-23), whose distribution seems to be split by the Atlantic Ocean, with the red variation showing up in Europe and the blue one in the USA and Canada.

Aside from writing The Official Price Guide to Star Wars Memorabilia, this active Star Wars collecting expert is also a partner in, an extremely popular website devoted to Star Wars, and he will be one of the featured authors and speakers at the upcoming Star Wars Celebration III April 21 – 24, 2005, at the Indiana Convention Center in Indianapolis, which is anticipating over 30,000 visitors to its more than 500,000 square feet of exhibitions and event space.

Beckett’s passion and devotion as a true fan bring a unique dimension to The Official Price Guide to Star Wars Memorabilia. He is deeply involved with the Star Wars community and he brings an insider’s knowledge of the market for this particular genre of collectibles. The book covers all of the essentials necessary to be an educated collector. Enthusiasts will find invaluable information on everything from condition and grading to autographs, prototypes and reproductions. This complete collecting reference includes everything about the genre, with thousands of comprehensive listings and prices, an eight-page color insert and over 300 black & white photos. Additional resources include a useful glossary, reading and internet resources, as well as a guide to restoration and preservation. The best source for pricing and understanding the value of all your beloved Star Wars treasures is This is the A(manaman) to Z(utton) of Star Wars collectibles!

Revenge of the SithHouse of Collectibles’ books are available wherever books are sold, online, or by calling customer service at 1-800-726-0600. For more information about the entire line of books published by HOC visit

About the Author:
Jeremy Beckett posses one of the largest collections of Star Wars memorabilia in the world. He has over 4,000 pieces of toys, comics, audio/video, promotional items and original movie props. He has worked with the Star Wars conventions as well as with Carrie Fisher (a star of the original film), planning autograph signings.

Buy a copy of The Official Price Guide to Star Wars Memorabilia here >>

Buy a Star Wars: Episode III – Revenge of the Sith movie poster here >>

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