Last Updated on 8/25/2005 by bidz

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Levi Imitates Art: Warhol’s Work to Pop Up on Clothes

Los Angeles Times
By Leslie Earnest, Times Staff Writer
August 25, 2005

“Four decades after Andy Warhol made Campbell’s Soup cans chic, San Francisco-based Levi Strauss & Co. is betting that he can help boost business by getting shoppers to fork over $190 for a cashmere T-shirt.

…In the biggest deal for the foundation to date, the jeans maker is creating a Warhol Factory X Levi’s line of men’s and women’s clothing, including $250 jeans and $300 jackets.”

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