Guy Dresser, This is Money,
27 April 2005
“THE release of the final film in the Star Wars series next month has sparked renewed interest in movie-related memorabilia and old collectible toys.
…Star Wars was one of the first films to really take advantage of merchandising and as a result, there are a number of collectable items to look for, according to Andrew Cheney, senior risk management surveyor at insurance group Hiscox.
‘These include picture cards traded in the 1970s, early toys and action figures made around the time of the original film and unusual characters, especially those in their original packaging and in as-new condition.'”
Fri Apr 1, 4:49 PM ET
By Angela Moore
NEW YORK (Reuters)
Jedis are coming to a store near you.
“Top retailers are teaming up with Hasbro Inc. (NYSE:HAS – news) and other toy makers to launch the much-anticipated products linked to the next — and final — chapter in the ‘Star Wars’ movie franchise, ‘Star Wars: Episode III Revenge of the Sith.’
In a move to attract adult collectors — a very dedicated segment of the Star Wars fan base — retailers also will be offering exclusive products, extended hours, parties and other events.”
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